The team at Routable recently launched a completely new look and feel to our brand. The update reflects the evolution of our product and company as a whole, delivering memorable brand touches (digitally and IRL) and providing website visitors with a completely transformed experience.

We wanted to share some insight into the decision to update the Routable brand and some of what you will see on the website and beyond.

What’s the deal with the new look?

Routable’s Accounts Payable Automation platform offers the most efficient and robust solution to streamline and scale the end-to-end AP process.

We help companies with things like:

• AI-powered OCR and invoice processing
• Customized approval workflows
• Automated PO matching
• Payments with a variety of speeds and methods
• Cost-effective international payments
• Mass payouts
• Payment reconciliation
• Compliance and risk mitigation
• Vendor onboarding and tax management

While we previously had strong fundamentals in place, our brand didn’t accurately representhow far our product and company have come over the past few years. Our customers trust us to solve complex problems that are critical to their businesses, and we wanted to reflect that.

This brand refresh is intended to capture attention and foster trust in Routable. Our key goals are:

1. Capture attention through differentiation
   1. AP automation is a crowded market. Routable is different. We want to stand out from the noise and convey our distinctiveness.
2. Simplify the buyer journey
   1. We want to make it as easy as possible for website visitors to find the exact information they are looking for through superior product imagery, improved navigation, and checklists for easy scanning.
3. Foster trust that we are solving big problems
   1. Leading companies are trusting Routable with critical data and business processes, and we wanted to bring these customers forward in our new brand.

What’s included in the brand refresh?

Our updates include:

• New, dynamic representations of our product
  • A picture is worth a thousand words – why make people read a bunch of text when we can just show you?

• Updated visuals to showcase the people who use our product
  • Finance and accounting professionals use Routable every day to save time and money, and we want to share their stories.

• Improved grid structures and formatting best practices
  • When looking for something specific, we want it to be easy for you to find what you need. So we’ve got scannable lists and tables throughout.

• Fresh photography and iconography
  • We’ve evolved our previous illustrations into iconography that reflects a more sophisticated product and brand. The warm, natural photography focuses on the person.

• Evolved typography, backgrounds, and colors
  • Our new textured backgrounds help to capture attention with movement. Our new headline font (Tiempos headline) is both differentiated and mature, while we’ve maintained our body font (Inter) which is simple to read. We’ve kept our primary colors, but enhanced the palette with new secondary colors.

Routable’s new, refreshed brand signifies how far the company has come and lays the groundwork for where we are going. It reflects the high caliber of our team, the robustness of our product, and the advanced needs of our customers. We can’t wait to share it with you!